THE GEORGIANA
OVERVIEW
The Georgiana is a reversible linen and silk skirt, handmade and hand dyed using natural dyeing processes and produced as part of a brand creation project.
Featuring a turmeric and champagne side, The Georgiana is founded from the need for all inclusive garments that can fit during weight fluctuations.
The design advocates for women of all sizes, age ranges, and diversities by creating a timeless silhouette for any generation and weight distribution.
The skirt is ready for market and manufacturable under a 4 step business plan through Georgia Tech’s Make Ten Marketplace.
Natural dye experiments with Turmeric and Madder Root.
RETAILING
MONROUGE is set to begin as a preliminary Etsy store while a brand website is being developed. The brand seeks retail presence with Nordstrom, Ponce City
Market, Madewell, and Anthropologie as a wholesaler.
A bill of materials informs the target price point.
Packaging
Each product is embossed with the brand name MONROUGE and contains a 3x5” reversible card with product information and care instructions.
